eCommerce
Proven Effective ECommerce Website Design Guidelines
Increase sales and convert browsers into buyers. The right ecommerce website design will make a difference. Eye tracking provides accurate information about how people behave on your site and what they look at and “skip over”. The following guidelines are based on actual ecommerce eye tracking data and user studies.
How to Organize Your eCommerce Products and Product Categories
One of the most important elements of any successful ecommerce website is ease of use. Website visitors are very task oriented. They must be able to find what they are looking for quickly and easily. This holds true whether your customers know exactly what they are looking for or not. For example, a shopper might want to buy a gift for a business colleague but they don’t know what they want to buy or what options are available. On the [...]
Creating a Successful eCommerce Website – Part 3: Promote Your Site
You store is built, the products are in the cart and the site is launched. Now you can sit back, relax and watch the sales roll in, right? Nope, now it’s up to you to get the word out. See, online stores are a little different than setting up a shop in the local strip mall where you have the benefit of foot traffic and maybe your only competition is a store down the street or in the next town. [...]
Creating a Successful eCommerce Website – Part 2: Design
Design is the visual representation of your site and is crucial to making sales. Put it in terms of shopping in an actual store. You walk in and the aisles are crowded with stacks of products, you can’t easily find hairspray because it is in the same aisle as pet food and the store is disheveled and picked-through. This doesn’t lead to a great shopping experience. You are more likely make a purchase in a store that the aisles are [...]